Email Advertising Isn’t Cheap
Tuesday, November 17th, 2009A lot of our customers were misled into thinking that email advertising is a cheap or nearly free way of advertising. We normally tell them that it isn’t so. For email advertising, you need more or less a dedicated email server to yourself. Purchase the email lists which were suppose to be valid. But there is a catch, having an email list does not give you the automatic rights to email the email users in the list. A lot of people think that this is so. Afraid it is not. Doing such email blasting will be spamming as those inside the email list has never explicitly given consent for you to email to them.
Also emailing is cheap but the reputation of your company is at stake. Do you want to be associated with the typical viagra or porn peddlers? By doing email blasting to the email lists make you exactly one of them. So before you send out email spams, consider your reputation and it may be more expensive than you think should you be blocked by a lot of ISPs or got into trouble with the anti spam laws. Think twice before spamming. There is no free lunch in the world.