It was very soon when we expanded to about 2 racks in the datacentre. At this time , a friend was mine just joined a new datacentre and persuaded us to move our new servers into that datacenter. It was all along building servers, setting accounts, filling servers, getting new racks……business was really booming.
I had the fortune of knowing a few very good friends who stood by me tight and thin and helped me with the initial teething problems of running your own racks.
We do not have a sales force, so our business comes from word of mouth from existing hosting clients. Till now we have yet advertise or feel the needs to advertise.